What Is SERP API? How To Utilize It For Monitoring SEO Efforts?
Everyone knows how vital ranking a website is considering that the whole second page gets only 0.78% of the total clicks, and the top-ranked page has a CTR of around 36%. This is a good enough reason for wanting your site to appear there on the top and capture the majority of the audience. Furthermore, the demand for automated solutions to rank higher is growing constantly among SEO specialists and marketers who are aiming to reduce the consumption of time and increase efficiency.
It is worth noting that Google and other search engines keep changing their algorithms and overall SERP structure, so while scraping the search results you must ensure that the sources are accurate.
Moreover, in the digital environment, many things that might work in the present may not work in the future. To avoid getting lost in the trenches, you need to hop into the solutions that are relevant now and will work in future too.
Having said that, let’s get started with the article to understand what SERP API is and how it can be utilized for monitoring SEO efforts.
Do you still extract data from the search engine results page (SERP) manually? If so, you’re still working on rough guesses. In addition, most probably the results that you get by doing this single-handedly are also skewed. This is, however, not the case with SERP API.
The insights retrieved by such API coms with surgical precision because it is designed to support automation. You can make your SEO services much better and accurate by avoiding guesswork from the data analysis.
In simple terms, it allows you to integrate the search result data easily into applications. Instead of devoting extra time to the data scraping process, you can deploy your development team to do more important things.
Once you incorporate this into your software, you allow your users to set different keywords with many other relevant and vital metrics like location, language, device type, etc. However, the APIs of Yahoo and Yandex support desktop only. Moving on, let’s discuss some of its advantages.
For analysing data from multiple websites, and, at the same time, making it convenient, you need a tool to help you out. And API is the only source that you can rely upon.
If you judge it on the basis of the name, SERP API might appear to be one of the most technical tools to operate. However, it’s the complete opposite – using it is as easy as using search engines. The results that you get from these APIs are, most of the time, in JSON format which implies that you easily integrate them with any application.
By using Google SERP API, you can get the real-time attributes of a specific location irrespective of where you are placed in the world at that instance. These APIs are built with intellectual properties which ensures that the data on the web is modified accurately as soon as the results are updated. Hence, whatever data you are using, the API can give you the latest information about that.
Google SERP API is one of the most vital tools when it comes to measuring the performance and analysing different parameters of an SEO campaign. Everyone with a little knowledge of SEO knows how crucial the ranking factor is and how staying ahead of your competitors can put you in a powerful spot. By using this API, you not only get the ranking of your competitors on the SERP, but it also tells you how efficient their performance is with respect to various keywords. It can provide you with all the necessary information so that you can make the necessary changes to rank higher.
The results on the SERPs are indexed by either search engine spiders or humans, and in other cases, the website owners pay to get listed. With the help of this API, you can effortlessly access both organic or paid results, all you have to do is enter the keyword.
It doesn’t stop here. With SERP APIs, you can access the results based on specific content which is sometimes far more important than paid and organic results.
Google APIs have made it possible for us humans to automate the hard work and leave it on computers. Using this, you can get all your work done conveniently, and your workflow will be faster and more productive.
All the content that you generate by using it gets published automatically, which increases the efficiency too. The process of sharing and distributing information becomes seamless.
With the help of SERP API, you easily adapt to the newly emerging technologies and the dynamics of the industry too. This helps you be ready for the changes. The technology of API can facilitate data migration and review the information. In-service provision, you can bring flexibility through it.
SERP APIs are used by a lot of organizations – big and small. They use it to expose the data that is essential and housed under the legacy system. These data can be transferred to PCs, smartphones, and sensors. There are startups and established companies competing to bring forward the data from their competitors, and because of such APIs, they don’t have to do any coding tasks.
Whenever you run an SEO campaign, you expect that visitors will be flocking and the revenue to grow. SERP API gives you the ability to scrape, monitor, and analyze data from the search engine result page with automation. You can then use this data to make the necessary changes and give a boost to the output.
Here’s are some parameters for monitoring SEO efforts that can be taken care of by this API:
We, modern customers, have a tendency to expect quality service at high velocity, and these expectations are only increasing with time. The same goes for the data that is generated and accessed in real-time.
Even though SEO is a long-term game, it still needs the keywords to be at the top of the customer’s mind to produce the required result. If the results are not generated on time, and the ranking of the keywords or a site goes down drastically then your entire SEO can get affected negatively. Having live data features in your arsenal can increase profits, competition, and innovation.
Using SERP API, you can get a hold of all these effortlessly. Here, unlike the standard method, you do not have to send a separate “get data” request to gather necessary data.
If you can track how changes you make in your website affect your rankings, you have solved one piece of the puzzle. The game, however, changes when you are able to track how a change in the website of your competitor can increase or decrease the ranking for a specific keyword.
Using SERP API, you can get to know the changes in the ranking on the SERP that are worth noting. You can then use that data as a catalyst and understand the tactics and strategies used by your competitors to compete with/ or outrank your website. This is only one of the many things you can get through with this API in terms of competitive rankings. Other than these, you can gain vertical-specific SEO insight, identify volatile SERPs, discover new SERP competitors, catch algorithmic updates early, and much more.
Keyword ranking refers to the rank at which your page appears for a specific search query by the users. Whenever people search the web with some phrase or word relevant to the matter of your website, the spot at which your website’s URL is shown is your keyword ranking.
Keyword ranking API can help make multiple keyword requests simultaneously to any major search engine in the world. User intent is proxied through a classification model that analyses Google search intent. Unless you don’t want to spend a lot of time analysing each keyword and competitor individually, it is best to incorporate the use of any SERP API.
The speed of “near me” searches is growing every day, the estimated figure is around 150%. The local intent of the searches is close to 46% of all the searches performed by users on Google, which means that area of the search plays a very crucial role in SEO.
With SERP APIs, you can go very precise with local search results. It is done by defining the exact, specific, and precise coordinates on the map. With its help, you can even extract descriptions, ratings, phone numbers, and various other things from the listings on search engines. It can become an indispensable part of your arsenal for developing apps with a local focus.
There you have it. This article was meant to discuss what SERP API is and what are its advantages. Moving on, we explored how it can be utilized to monitor SEO efforts. We have also put a list of the top three APIs, hoping that it would turn out to be helpful for you.