What Does Dofollow and Nofollow Mean in SEO? What Are Dofollow Backlinks?
Nofollow links are links composed with a rel=”nofollow” HTML tag associated with them. Tagging the link with nofollow indicates to search engines to ignore that particular link. By not passing PageRank, nofollow links will have little impact on search engine rankings.
The most important technical difference between the two is that a nofollow link contains a nofollow tag. For example:
a href=”https://1on1.marketing” rel=”nofollow”
In the second example, the words following the link: rel=”nofollow” indicate the nofollow tag.
When you’re using your computer, it’s impossible for you to recognize the difference between nofollow and dofollow links. It’s possible for you to click on, copy, and use a nofollow link like any other link on the web.
When utilizing search engine optimization, though, a significant difference appears between nofollow and dofollow backlinks.
The major difference is dofollow links help to rank your content in the search engine rankings. Nofollow links do not affect search engine rankings. Search engines use key ranking signals such as:
In their ranking algorithm and they only recognize dofollow links in this algorithm.
Nofollow links do not affect PageRank. PageRank defines as counting the number and quality of links to a page on a website. These particular links give an estimate of how important the website is. You want to include links on your website that will help to boost your Google rankings.
Use Your Browser. Right click on your browser and a click on View Page Source. In the HTML of the page, find the link that you’d like to analyze. If the link is a nofollow, the rel=”nofollow” will be in the “a href” HTML tag.