4 Tips to Build A Winning Social Media Marketing Strategy for Your Business
Running your social media marketing campaigns without a strategy can result in wasted resources and chaos.
After all, working without a strategy is like looking for treasure without a map, trying to pass a test you didn’t study for, or assembling IKEA furniture without the instructions (you get the point).
TL;DR: You need a solid strategy to shape and guide your social media marketing efforts and increase your chances of succeeding.
The big question now is, how do you create a winning social media marketing strategy?
We got you covered.
Continue reading to learn how to develop your strategy and the tips to make your social media marketing successful.
Creating a social media strategy (or any strategy) starts with identifying your goals.
Why are you marketing on social media? What do you want your social media marketing efforts to achieve?
If you don’t set your objectives, tracking and measuring your success and your Return on Investment (ROI) effectively can be almost impossible.
Some of the general social media marketing goals you can include are:
While you can have multiple social media marketing goals, start with (or narrow them down) to the top three objectives.
The Instagram Story by Skittles is a great example.
If you have a dedicated social media marketing team, have specific members or groups take on each goal.
With the right strategies, studying your competitors and what they do well with their social media marketing can help you develop your approach.
Below are a few ways to help you learn from your competitor’s social media marketing efforts and how you can use the information to improve your approach.
You can get a good idea about what to expect from your industry, helping you refine your strategies and give them more focus.
You can also learn best practices and reliable tools that work for competitors, from reliable social media management tools to popular online publishing platforms.
Competitive analysis can also help you spot opportunities.
For example, if a competitor is dominant on Instagram, but not on Facebook and Twitter, focus your social media marketing efforts on the two platforms.
Market to audiences your competitors might underserve instead of trying to win fans away from them on platforms they dominate.
Use social listening tools to search your competitors’ account handles, names, and other relevant keywords on social media. You can see the content your competitors are sharing, what people say about them, exciting trends, and more.
Let’s say you see a trend among competitors where they post more Instagram Reels to give quick tips on brand-related content.
Utilize the intel from your competitor research to inform your social media marketing strategy.
Know your target audience, the people most likely to be interested in your posts, products, and offers. It can help you determine the right content to share with the best people at the perfect time.
Start by creating audience personas for your social media marketing efforts.
Consider the five Ws and one H (5Ws and 1H) approach.
Use HubSpot’s MakeMyPersona tool to easily generate a mix of information about your ideal audience.
Refine your existing marketing personas and audience groups (if you already have one).
Gain insights from your content tracking strategy to assess your content’s performance and audience responses.
A data-driven social media strategy is crucial to help you determine the following:
Focus on the social media metrics that matter most to your business. It can help you drill down on data that aligns directly with your objectives.
The essential social media marketing metrics and Key Performance Indicators (KPIs) can include the following:
It can help determine if your current social media content strategies, including the content writing tips you follow, help drive your expected engagement rate.
Establish your most critical metrics to ensure your social media campaigns align with your marketing efforts, goals, and business.
A strategy can make or break your social media marketing efforts.
It can serve as your blueprint to carry out your approaches and tactics to get the most from promoting your products and business across social media platforms.
Use the tips in this guide as your jumping-off point. Refine and improve your social media strategy as you gain experience and grow your business.